At around the same time every year, Apple comes with the next big thing. This year it is the release of the highly anticipated iPhone 5. With all of the things that iPhone customers loved about past products and more, the lines outside the Apple Store on Sept. 21 were out the door. The iPhone 5 brings new features including a larger screen, an improved camera and a GPS that includes turn-by-turn directions.

Even without the infamous Steve Jobs heading their company, Apple still set the bar even higher for themselves: for the first 24 hours of the iPhone release, 23 devices were sold every second. For those counting, that’s 1,389 per minute and 2 million in a day. AT&T reported that the new phone is the fastest selling iPhone ever offered.

But besides all of the hype and glory of the latest iPhone, is this new product really worth the amount of money that Apple devotees are plunking down, or is it just an item that customers fear they will not look “cool” without? Despite the longer display and other slight improvements, many iPhone users are speculating that the new device is simply a scam for Apple to get more money by introducing a new, “more efficient” input adapter so that customers will have to buy all new chargers and iPhone accessories.

Even if the iPhone 5 is a sneaky con for more profit by Apple, it has been a huge success for the company. By breaking records with each release of their latest product, they have become a technology powerhouse that will continue to thrive for years to come.