A COOL experience with EMMIS Radio

I had the opportunity to shadow a radio station company called EMMIS Radio with three other students from the district this past week. This experience, thanks to COOL week, has opened my eyes to what I could pursue as a career in the future.
During my two-day shadow of the company, I got to meet and watch the 101X morning show with Jason and Deb, a well-known radio talk show in town.They showed us how their show works and how they do live ads.
I was also introduced to Emily McIntosh, the midday radio personality for KGSR, a station that I listen to constantly. She did a Alissia Cara ticket contest while we were in the studio, and we got to see how phone calls are translated through the radio. We also got to see how she programs the music she chooses to play for her show and got to record our voices for “real-listener” promo ads.
I also met Don Pryor from the Tod and Don morning show on KLBJ. I was shown how a talk show works, how ads and marketing play a big part in the radio industry, and was even shown how they take on air calls and do call-in ticket winning contests.
As a student journalist and an aspiring professional journalist, the inner workings of EMMIS, especially their news station KLBJ, really showed me what I could do and where I could go in my field. Before this week, I wasn’t even really considering going into broadcast or radio, but after seeing the things radio personalities and radio journalists do and talking to some of the reporters and personalities, I think I am starting to get a radio bug.